Stop guessing. Start knowing.

The finishes that sell homes for top dollar in your market

FinishIQ analyzes properties that sold above average $/sqft in your neighborhood and tells you exactly which materials drove the premium. Then helps you buy them.

Look Up Your Address Free · No signup required · SF Bay Area

Not ready to look up an address? Get weekly finish trends for your market.

$400B
Spent on renovations yearly in the U.S.
65%
Of sellers renovate before listing
1 in 3
Wish they'd made better improvements
Covers 50+ Bay Area neighborhoods
Recommendations backed by recent closed sales
Avg kitchen ROI: 75–100% in top Bay Area zips
Free · No signup required

Renovation advice today is guesswork dressed up as expertise

Your agent says "update the kitchen." Your contractor picks materials they have in stock. Houzz shows you what looks good in someone else's city. Nobody tells you what actually sells for more money in YOUR zip code. The data exists in closed transactions, but nobody has connected it to the materials that drove those premiums. Until now.
Without FinishIQ
Generic "kitchen remodel = 85% ROI" advice
Materials chosen by taste or availability
No connection between finishes and sale price
Hope it appeals to buyers
With FinishIQ
"Quartz countertops in 94110 sell for 12% more $/sqft"
Materials matched to local comp data
Every recommendation backed by a closed sale
Know what buyers in your market actually pay for
How it works

From address to actionable material picks in minutes

01

Enter your zip code

We instantly pull recent sold comps in your zip and identify which material choices — countertops, flooring, fixtures, paint — drove sale prices above the neighborhood average.

02

See recommendations ranked by ROI

Get data-driven finish recommendations for your specific neighborhood, ranked by estimated return on investment. Every pick is backed by a real closed transaction — not national trends or guesswork.

03

Get purchase links + price comparisons

Every recommendation includes direct purchase links and side-by-side price comparisons across retailers. Know exactly what to buy, where to get it, and what return to expect before you spend a dollar.

Why FinishIQ?

Stop researching. Start knowing.

Save Time

Skip hours of research

No more scouring Houzz, Reddit threads, and HGTV for advice that doesn't apply to your market. Get your top data-backed material picks for your zip in minutes.

📊
Data-Driven

Based on real sold comps, not opinions

Every recommendation is anchored to a closed transaction in your neighborhood — actual sale data, not a national trend, an agent's gut, or a contractor's preferred supplier.

📍
Hyper-Local

Specific to your neighborhood

94110 is not 94027. Our recommendations are zip-code level so you're always comparing apples to apples — never making decisions based on the wrong market's data.

Stay sharp

Get weekly finish trends for your market

We'll send you what's selling above ask in your zip — countertop choices, flooring picks, paint palettes. No fluff, just data.

Built for

Three users. One intelligence layer.

Homeowners

Stop over-improving or under-investing. Know exactly which upgrades will move the needle on your sale price before you pick up a hammer.

Real Estate Agents

Give sellers data-backed renovation advice instead of gut feelings. Win more listings by showing exactly what comps looked like inside.

Developers

Spec at scale with confidence. Know which finish packages maximize $/sqft in each submarket without over-capitalizing on luxury that doesn't return.

Bay Area coverage

Renovation intelligence for the highest-value neighborhoods

We cover 50 Bay Area zip codes. These are the 10 highest-value markets — where every material decision carries the most financial weight.

Luxury · $7.5M median
Atherton
94027 · Peninsula
Luxury · $4.2M median
Portola Valley
94028 · Peninsula
Luxury · $3.2M median
Downtown Palo Alto
94301 · South Bay
Luxury · $2.8M median
Menlo Park
94025 · Peninsula
Luxury · $2.8M median
Tiburon
94920 · Marin
Luxury · $2.8M median
Saratoga
95070 · South Bay
Luxury · $2.4M median
Cupertino
95014 · South Bay
Luxury · $2.2M median
Orinda
94563 · East Bay
Luxury · $2.2M median
Los Gatos
95030 · South Bay
Luxury · $2.1M median
Mill Valley
94941 · Marin
View all neighborhood guides →

Every premium sale leaves a trail.
FinishIQ reads it.

The difference between a home that sells at asking and one that sparks a bidding war often comes down to twelve material decisions. We're building the intelligence layer that makes every one of them count.

Get Your Finish Recommendations